Sow Studio Promotional Video

Details

Role —Art Director, Videographer and Editor

Company — Sow Studio

Human and Machine Interaction

The team at Sow Studio commissioned a promotional video
to showcase their fusion of hand and machine embroidery.

I felt that a raw, ‘home video’ cinematic style was most fitting for this project; I wanted the visuals to foreground Sow Studio’s craft and make their process feel immediate and accessible.