Enhertu Socials

Supporting Campaign Graphics

Alongside the stunt, I was approached by Breast Cancer Now’s campaigns team to develop a strong visual identity for their #EnhertuNow campaign.

Enhertu is a life-extending treatment for people with HER2-low metastatic breast cancer. Following its rejection for NHS use in England in 2024, Breast Cancer Now launched a long-running campaign calling for access to the treatment for those who
needed it.

I developed three creative routes, with the final direction selected for its bold, immediate visual impact.

Using Breast Cancer Now’s deep purple as the hero colour, contrasted with light and dark pinks, I created a visual language that balanced the sensitivity of the subject with a sense of urgency. The graphics were deliberately simple and pared back, allowing the campaign message to remain the focus.

The visual identity was rolled out across social content, video and print assets, creating a consistent look and feel across the wider campaign.

Details

Role — Lead Designer

Company — Breast Cancer Now