ALI
PARMENTER

A young woman with shoulder-length dark hair, wearing glasses, a white long-sleeve shirt, and brown wide-leg pants, is sitting on a metal chair outside near a brick wall and window. She is smiling and looking at the camera, with one leg crossed over the other. There are plants, a folding table, and a window with visible indoor items in the background.

The face behind
the name

Hello! I’m Ali, a London-based creative specialising in art direction, graphic design and content creation.

From initial concept and pitching through to final execution,
I work across print, digital, installations and live stunts.

I love developing ideas that are visually engaging, tell a story and connect with people. Collaboration is at the heart of my process, whether I’m responding to a brief, shaping a campaign or bringing an ambitious idea to life.