Premiership Women’s Rugby

Details
Role — Lead Graphic Designer
Company — Premiership Women’s Rugby

A new visual identity

Premiership Women’s Rugby (PWR) and Breast Cancer Now (BCN) teamed up to create ‘The Big Pink Weekend’ to raise money and encourage people to check their breasts.

The project needed a visual identity that brought both organisations together while retaining the character of each brand. So, I paired BCN’s bold colours with some of PWR’s key assets. Repetition and contrast can also be seen throughout the identity. These visuals emphasise the clear shared goals and vibrant nature of the event.

The identity was rolled out across a range of digital and print touchpoints, including social content, selfie frames, posters and big-screen fan cams.